I’m a strategist with a penchant for product, community, and culture. I help creative companies with innovation management through workshops, strategic consultancy, and hands-on project leadership.
🔎 Current focus areas
Currently working on a new project, focused on the role of tech in our culture and wellbeing. It’s called Calm & Fluffy.
Previously, I was the Head of Platform at music entertainment brand COLORS. Prior to that, I led product at music streaming services including IDAGIO.
I’m also the founder of MUSIC x, a popular newsletter about innovation in the music business.
My articles about the future of music have been featured or mentioned in publications such as Forbes, i-D (Vice), Financial Times, Resident Advisor, Techdirt, and Water & Music.
For public speaking, workshops, lectures, and consultancy work, please feel free to reach out via my contact details below.
📨 Contact
The best ways to reach out to me:
- LinkedIn: https://www.linkedin.com/in/grasmayer/
- Bluesky: @bas.bsky.social
- Email: bas@grasmayer.com